Kaizen Gaming’s Betano brand has agreed a deal to become the new principal and front-of-shirt sponsor of English Premier League side Aston Villa FC.The announcement follows Betano’s recent UK market debut in partnership with BVGroup, with the two-year agreement seeing Betano’s logo feature on the front of Aston Villa’s men's [...]
PrizePicks has extended its deal to serve as the official daily fantasy sports partner of MLB’s Atlanta Braves for a fourth season.The partnership extends a relationship that dates back to 2020 and sees the two Atlanta-based companies continue to work together on unique opportunities for fans.“We are thrilled to continue [...]
Lithuanian land-based gaming operator Nese has agreed sponsorship deals worth €7.5 million to support the launch of its new online gaming and betting brand.The three-year deal makes Nese’s Twinsbet brand the main sponsor of Vilnius-based basketball club BC Wolves and gives the company naming rights to the club’s home stadium, [...]
Superbet has agreed its second club partnership in Brazil after agreeing a new shirt sponsorship deal with Rio de Janeiro-based Fluminense FC.The agreement will see Superbet’s logo feature on the front of both the men's and women's football shirts for the next three seasons, beginning with last night’s game against [...]
DraftKings has agreed a deal with the New York Racing Association (NYRA) to become an official betting partner of Saratoga Race Course and the Belmont Stakes Racing Festival, as well as the presenting sponsor of the Travers.The 155th running of the $1.25 million DraftKings Travers on 24 August will serve [...]
Rush Street Interactive’s BetRivers brand has been named as title sponsor of the upcoming NASCAR Xfinity Series Dash 4 Cash race at Delaware’s Dover Motor Speedway.The BetRivers 200 will take place on Saturday 27 April and is being undertaken in partnership with the Delaware Lottery.With the recent online launch in [...]
Tallinn-based technology provider Yolo Group has extended its partnership with Solaride for another two years, providing key support for an educational project focused on building the first solar car in the Baltics.The deal now runs until the end of 2025, and will see Yolo Group’s branding feature on Solaride’s entry [...]
Spanish and Latin America-facing operator Codere Online has renewed and expanded its sponsorship of Mexican football club CF Monterrey Rayados.The operator has served as an official betting partner of the club since 2021, with the new deal extending this collaboration by a further four years.Codere's logo will maintain its placement [...]
BetMGM has been unveiled as the new naming rights sponsor of the NASCAR Xfinity Series race at Charlotte Motor Speedway in North Carolina.The operator will be entitlement sponsor of the BetMGM 300 race, which pits up-and-coming NASCAR Xfinity Series drivers against one another in a 300-mile showdown at America’s Home [...]
Kaizen Gaming’s Betano brand has extended its strategic partnership with the Romanian Football Federation (FRF) until 2030.The new multi-year agreement includes title sponsorship of the country’s main cup competition, Cupa Romaniei Betano.“During the past two years, we have shared a common vision with the Romanian Football Federation to take Cupa [...]
BetMGM has been unveiled as an official betting partner of The Jockey Club and sponsor of the Country Hurdle during this week’s Cheltenham Festival.The new partnership with The Jockey Club, which owns 15 racecourses in Britain, will see BetMGM sponsor a number of flagship races and racedays at Jockey Club [...]
Caesars Entertainment has renewed its partnership to continue as a sports betting and gaming partner of the National Hockey League (NHL) in the United States.The partnership renewal gives Caesars Digital access to league-owned intellectual property to create NHL-branded online casino games for its iGaming platforms in North America, including Caesars [...]
